Transformation is never about commanding change، it’s about enabling it.
Ashraf Abu Arrah – CEO, DEEF Pharmaceuticals What does it take to turn a low-key regional manufacturer into one of Saudi Arabia’s most ambitious pharmaceutical platforms? For Ashraf Abu Arrah, CEO of DEEF Pharmaceuticals, the answer lies not in grand declarations, but in disciplined execution, strategic clarity, and deep engagement with people. As the company […]